Overview
The LoyalPro Analytics Dashboard provides real-time insights into your loyalty program's performance. Understand customer behavior, track engagement, and make data-driven decisions to optimize your program.
Points Issued
Total points awarded to customers
₦5,000,000 worth
Points Redeemed
Points exchanged for rewards
₦3,200,000 worth
Active Customers
Customers with activity in last 30 days
2,450 members
Redemption Rate
Percentage of points being used
64%
Understanding Points Liability
Points liability represents the monetary value of outstanding (unredeemed) points. This is an important metric for financial planning.
Liability Calculation:
Points Liability = Outstanding Points × Point Value
Example: 1,800,000 points × ₦5/point = ₦9,000,000 liabilityconst liability = await loyalpro.analytics.getLiability({
program_id: "prg_abc123",
date_range: {
from: "2025-01-01",
to: "2025-01-31"
}
});
console.log(liability);
// {
// total_points_outstanding: 1800000,
// liability_value: 9000000,
// currency: "NGN",
// breakage_rate: 0.25 // 25% of points never redeemed
// }Customer Segmentation
Analytics helps you identify different customer segments based on their behavior.
Champions
High value, frequent visitors who actively redeem
Recommended: Offer exclusive rewards and early access
At Risk
Previously active customers with declining engagement
Recommended: Send win-back campaigns with bonus points
New Members
Recently enrolled customers in first 30 days
Recommended: Welcome series with quick-win rewards
Dormant
No activity in 90+ days
Recommended: Re-engagement campaigns or surveys
AI-Powered Insights
LoyalPro's AI analyzes your data and provides actionable recommendations.
Example AI Insights:
- ""15% of Gold members haven't visited in 30 days — consider a VIP win-back campaign""
- ""Redemption rate is 20% below target — try increasing point value visibility at checkout""
- ""Monday traffic is 40% lower — run a Monday Double Points promotion""
- ""Customers who redeem within 60 days have 3x higher lifetime value""